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|search engine secrets - manipulating with keywords and phrases
choosing keywords / phrases - very important!
target the wrong keywords and all your efforts will be in vain. choose the right keywords, and you'll see your traffic skyrocket. therefore, think long and hard on what keywords people are likely to use to find you. make lists of keywords and then combine them into two or three word phrases.
use this free online tool from google
for example, you rarely want to target a single keyword since with the billions of words indexed on the web now, generally one word simply won't cut it. people learn quickly that if they type in "real estate" or "properties" that they get listings for real estate from all over the world! it would be nice if you popped up there on those extremely broad keywords, however, a better use of your time is to pair the generic keyword with something more specific. you might get lucky and rank well on just real estate since it's in your page too, but if not, at least you'll rank well on "arizona real estate", which will be far less difficult to achieve a top 10 or top 20 listing for. these keywords will also bring you far more qualified prospects.
for example, a great webmaster will build sites that can be easily
found when searching for both top keywords & phrases, i.e., by using
<meta name="keywords" content="arizona real estate, arizona, real
you'll find that you'll likely rank differently on each depending on the design of your page and the engine. most search engines will find the exact phrase search on your page only if the words "arizona real estate" appear on your page with those three words all together (or in the least, these 3 terms must be in close proximity to each other), and the case of the words are the same. therefore when designing pages, it's important to integrate the most likely keyword-phrases people would use to find that site into the pages text. without a search query string using quotation marks, most engines will simply look for a page that happens to contain all of the above words and rank the so-called best matching or most "relevant" pages at the top of the list. what query string will the user search for? that is the big question.
more experienced web users will try to
do an exact phrase search first, then they will try an inexact search if that doesn't
yield any good results. novice users may not know to use the exact phrase option
unless the search engine defaults to that. advice:
positions for both.
the first word "cheap" alone does nothing to target their
audience. it has to be paired with other words like "flights" or
"airline reservations" to have any meaning. it's the same with
"quote" and "discounted" -- too broad. pair them with one or two
other words. statistically, most people search for two to three word phrases to
avoid getting back too many unrelated matches. keep this in mind when you design
i've created pages for other web sites where i posted doorway pages that remained in the top 10 for months. other slots may change more often, but that's why you have me to help you stay on top of your rank under all the important keywords and keyword-phrase combinations.
continual web page management and search engine promotion is the key to achieving a range of good rankings, each of which will bring you scores of new traffic if you choose and utilize the proper keywords and keyword-phrases.
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