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web position page critic for optimal search engine promotion

web position page critic report created for keyword-phrase: "search engine promoter"
solely in relation to top page placement only at altavista.com

partial matching disabled  |  exact search  |   non-case sensitive

[page critic]   [analysis detail]   [page properties]   [top 4 ranking pages]

analysis date: thursday, april 26, 2001 at 10:59:05 pm
main page: http://www.briantaylor.com/services.htm
compare to page: http://www.briantaylor.com/metatags.htm
top 4 pages: click here for list of top 4 pages.
engine: altavista

page critic

click here for page critic help.

page critic - based on the analyzed data and the current rules in my knowledge base, here are my suggestions for improving the ranking of your page on altavista:**
 

suggestions for making your page conform closer to the statistical averages for top ranking pages:
 
bulleta keyword frequency of 1 is suggested for the title area. your frequency is 0.0 right now so you might consider increasing your keyword count in the title.
bulleta word count from 5 to 6 is suggested for the title area. your word count is 11 right now so you might consider decreasing your word count in the title.
bulleta keyword prominence of at least 60% is suggested for the title area. your prominence is 0.0% right now so you might consider increasing your prominence in the title.
bulleta keyword frequency of 1 is suggested for the alt area. your frequency is 0.0 right now so you might consider increasing your keyword count in the alt.
bulleta word count from 5 to 23 is suggested for the alt area. your word count is 40 right now so you might consider decreasing your word count in the alt.
bulleta keyword prominence of at least 65% is suggested for the alt area. your prominence is 0.0% right now so you might consider increasing your prominence in the alt.
bulleta word count from 553 to 684 is suggested for the body text area. your word count is 234 right now so you might consider increasing your word count in the body text.
bulleta keyword prominence of at least 63% is suggested for the body text area. your prominence is 0.9% right now so you might consider increasing your prominence in the body text.
bulleta total frequency from 3 to 5 is suggested for the page as a whole. your total frequency is 1.0 now, so you might consider increasing your frequency count.
bulleta total word count from 608 to 846 is suggested for the page as a whole. your total word count is 437 now, so you might consider increasing your word count.
bulletnote: altavista may penalize for having too many keywords. that's why some areas may recommend zero keywords. these recommendations are based on the average frequencies for pages ranking in the top 5 for a variety of keywords.

 

suggestions based on the analysis of your page for altavista for keywords '"search engine promoter"' for exact match phrase searches:
 

 
bulletin general, home pages will rank higher than sub-pages, all other things being equal. therefore, if you are looking for an additional advantage, consider purchasing additional domains named after the most important keywords you wish to optimize, and then optimize the home page for each domain for a different keyword. a home page is defined as a page name with the root ending in "home.", "index.", or "default." such as "index.htm", "default.asp", or "myhome.html". for example, an ideal url would be "http://www.mykeyword.com/index.htm". to check the availability of a domain or to purchase a domain name, click here.
bulletsome engines do not read meta tags or title tags properly if the title tag does not appear first in the head area. please move your title tag so it's the first tag after the head tag.
bulletconsider naming this page with your keyword included in the file name. click the help link for further explanation.

general suggestions for altavista:
 
bulletapril 11th 2001: altavista displays sponsored listings after the first ten search results are displayed. these listings are derived from goto.com. if you'd like to be positioned here, you will need to setup a goto.com account and bid on top rankings for as little as 5 cents per click-through. before doing this, read our tips!
bulletapril 11th 2001: all major engines claim to prefer web sites with high-quality content. in addition to improving your rankings, enhancing the quality of your web site will also help convert more visitors to sales. don't fall into the trap of creating dozens of "cookie-cutter" pages that are devoid of valuable content or are lacking in aesthetics. see our article on creating high-quality pages to make your web site the very best it can be.
bulletapril 11th 2001: altavista now requires manual submissions. learn the pros and cons to this change.
bulletthere's four main areas that have the most influence in your altavista rankings. learn these and other secrets direct from an inside source at altavista.
bulletimportant: improve your link popularity! your ranking is influenced by the link "popularity" of your site. this is determined by how many other web sites link to your own. read past marketposition articles on how to improve your link popularity (very important). the more sites that you can get to link to you, the better! see our free linkpopularitycheck.com service for many link checking options.
[view main page popularity]            [view compare page popularity]
bulletimportant: be sure you are targeting the right keywords! if you optimize for keywords that nobody is searching for then all your efforts will be in vain. click here to learn more.
bulletaltavista expanded it's rules on what it considers spamdexing during the first quarter of 2000. one notable change is that you should avoid creating multiple duplicate pages or near-duplicate pages if there's a chance that altavista would find them. create pages with good, and varied content that still adheres to the rules in the page critic advice. click here for more information.
bulletit's thought that altavista is more likely to re-index your page after changes are made if you change the size of the file by 50 to 75 bytes (characters) since your last submission. you could do this by simply adding or subtracting spaces at the bottom of the page as needed. the logic is that the engine may skip pages that it thinks have not changed much.
bulletit's believed that altavista may prefer larger sites with lots of pages. the thinking is that a site with more content will most likely be of greater value to their visitors. therefore, make sure your site has plenty of content with links to that content from your home page. this content should reside on your web site, though, and not on other sites.
bulletyou can improve your score if you allow your doorway pages to be spidered by altavista rather than submitting them directly.
bulletconsider creating pages with varying keyword weights for altavista. click here to learn more.
bulletobtaining a domain name with your keyword in it may significantly affect your score on altavista. including the keyword in a sub-directory name or page name can also help, although not as much. separate multiple words by dashes, underscores, or slashes in the case of sub-directories. consider purchasing a secondary domain name for this purpose if ranking well on altavista is important to you. to check the availability of a domain or to purchase a domain name, click here.
bulletalong with using your keyword at the top of the page, you might consider using your keyword at least once near the bottom of your page in the body area. this can help convey an overall "theme" to the page and may improve your score. click here to learn why. only make this change if it doesn't conflict with the current recommended prominence suggestion.
bulletsince plurals are not recognized as being synonymous by altavista, try to use the plural form of the keyword in addition to the singular form when possible to capture more potential traffic.
bulletaltavista is believed to be case sensitive. if you are not already doing so, consider using upper, lower, and proper case versions of your most important keywords to increase traffic.
bulletfor additional help in improving your rankings, click here, or see the page analysis.
bulletif you have time, try to establish a "theme" to your web site to improve your rankings. whenever possible, link to your doorway pages from other pages and domains with your important keywords in the linking text. for more information on cross-linking, themes, and the advantages/disadvantages of multiple domains, click here.
bulletif you have any comments, suggestions, or questions about the above advice, e-mail us at help@webposition.com.

**disclaimer: since search engine algorithms are not made public and can change often, the above advice is meant only to be a strong starting point to helping you move your page toward the top of the list. for further tips, study the results of the page analysis below for detailed insights into how to emulate a top ranking page.

page analysis

follow the advice above first and re-submit! if your rankings still need improvement:
   1. click here to review the page analysis help.
   2. then try to make your statistics below emulate or match those of your competitors.
area - detail not shown frequency words weight average
prominence
 head        
  main page title summary 
      (1 total title, w/keywords)		 0.0 11.0 0.0% 0.0%
  compare   title summary 
      (1 total title, w/keywords)		 0.0 10.0 0.0% 0.0%
  top  4 pg title (average) summary 
      (4 total titles, 2 w/keywords)		 0.5 10.5 14.3% 43.2%
  altavista top averages for title:* 0.6 5.2 32.8% 59.9%
  main page meta keywords summary 
      (1 total meta, 0 w/keywords)		 0.0 26.0 0.0% 0.0%
  compare   meta keywords summary 
      (1 total meta, 0 w/keywords)		 0.0 129.0 0.0% 0.0%
  top  4 pg meta keywords (average) summary 
      (3 total metas, 0 w/keywords)		 0.0 48.5 0.0% 0.0%
  altavista top averages for meta keywords:* 0.0 14.4 0.6% 90.8%
  main page meta description summary 
      (1 total meta, 0 w/keywords)		 0.0 11.0 0.0% 0.0%
  compare   meta description summary 
      (1 total meta, 0 w/keywords)		 0.0 10.0 0.0% 0.0%
  top  4 pg meta description (average) summary 
      (4 total metas, 2 w/keywords)		 0.5 24.5 6.1% 51.7%
  altavista top averages for meta description:* 0.1 5.7 5.8% 63.3%
 body        
  main page heading summary 
      (0 total heading texts, 0 w/keywords)		 none      
  compare   heading summary 
      (0 total heading texts, 0 w/keywords)		 none      
  top  4 pg heading (average) summary 
      (3 total heading texts, 0 w/keywords)		 0.0 11.3 0.0% 0.0%
  altavista top averages for heading:* 0.2 19.2 2.5% 70.0%
  main page link text summary 
      (23 total links, 0 w/keywords)		 0.0 53.0 0.0% 0.0%
  compare   link text summary 
      (30 total links, 1 w/keywords)		 1.0 172.0 1.7% 100.0%
  top  4 pg link text (average) summary 
      (63 total links, 1 w/keywords)		 0.3 59.3 1.3% 100.0%
  altavista top averages for link text:* 0.2 64.2 1.1% 65.8%
  main page hyperlink url summary 
      (31 total hyperlink urls, 0 w/keywords)		 none      
  compare   hyperlink url summary 
      (48 total hyperlink urls, 0 w/keywords)		 none      
  top  4 pg hyperlink url (average) summary 
      (94 total hyperlink urls, 0 w/keywords)		 none      
  main page alt summary 
      (9 total alts, 0 w/keywords)		 0.0 40.0 0.0% 0.0%
  compare   alt summary 
      (35 total alts, 6 w/keywords)		 6.0 358.0 5.0% 51.8%
  top  4 pg alt (average) summary 
      (40 total alts, 8 w/keywords)		 2.0 70.5 8.5% 52.9%
  altavista top averages for alt:* 0.5 13.9 11.7% 64.9%
  main page comment summary 
      (8 total comments, 0 w/keywords)		 0.0 62.0 0.0% 0.0%
  compare   comment summary 
      (247 total comments, 1 w/keywords)		 1.0 519.0 0.6% 97.0%
  top  4 pg comment (average) summary 
      (22 total comments, 1 w/keywords)		 0.3 64.5 1.2% 97.0%
  altavista top averages for comment:* 0.1 38.0 0.6% 85.7%
  main page body text summary 
      (1 total body text, 1 w/keywords)		 1.0 234.0 1.3% 0.9%
  compare   body text summary 
      (1 total body text, 1 w/keywords)		 1.0 2055.0 0.2% 0.2%
  top  4 pg body text (average) summary 
      (4 total body texts, 4 w/keywords)		 0.8 576.8 0.4% 16.4%
  altavista top averages for body text:* 1.4 618.6 0.7% 62.9%
         
 overall main page
    (75 total areas, 1 w/keywords)		 1.0 437.0 0.7% 12.9%
 overall compare page
    (364 total areas, 9 w/keywords)		 9.0 3253.0 0.8% 35.6%
 overall top 4 pg (average)
    (237 total areas, 18 w/keywords)		 4.3 865.8 1.5% 45.2%
the overall totals above are only your overall averages for frequency, words, weight, and prominence. the average prominence is not a percentage indicator of the "correctness" or overall score for your page.  click here for help on understanding this chart!

*top averages for altavista are based on the average scores of the top 5 pages for dozens of keyword searches conducted by my firstplace software.

**need more information? de-select "summarize analysis data" checkbox on page critic screen and re-analyze to display area detail lines.

page properties

click here for page properties help.

page properties main page compare page top 4 pages
most times keyword repeated in a row: 0 0 0.0%
has same color text used as the background: no yes 0.0%
has hidden input area: no yes 25.0%
uses meta refresh: no no 25.0%
uses frames: no no 25.0%
uses controls: no no 0.0%
uses java script: yes yes 3.5%
uses vbscript: no no 0.0%

top 4 pages list

click here for top 4 pages help.

you requested compare to top 5 pages, but i was unable to load some of the requested pages, so the statistics will only reflect results for 4 pages.

url of top 4 pages as of 4/26/2001
01.   http://www.briantaylor.com/webmaster.htm
02.   http://www.search-engine-promotion-uk.co.uk/doorway.html
03.   http://itscool.com/briantaylor.htm
04.   skipped - no keyword found: http://www.chdesigns.com/why-web-design.htm
05.   http://eons.com/article1015.htm

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