starbucks book, pour your heart into it: how starbucks built a company one cup at a time, howard schultz

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pour your heart into it: how starbucks built a company one cup at a time
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howard schultz, dori jones yang / paperback / published 1997
list: $24.95 ~ our price: $19.96 ~ you save: $4.99 (20%)
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from kirkus reviews:
a chatty history of starbucks by its ceo, who announces that he considers the company to be only in its third chapter (which is nowhere near the eleventh). schultz first heard of starbucks in 1981 when he sold to the fledgling business a number of expensive coffeemakers, and he fell in love with the company immediately. he calls the meeting bashert (yiddish for destiny), and while the seattle-based group may have had another word for it, brooklyn-bred schultz does seem particularly suited to starbucks. he repeatedly swoons over the coffee and details at length the process that turns a small green bean into a dark brown drink in a green cup.

his enthusiasm for his product is palpable when he writes of "the romance of the coffee experience'' at starbucks, though his tips about how to run a company are less valuable. schultz does offer some useful war stories--especially his dinner with the seattle partners, who found him "too new york''--and his idea of putting even part-time workers on the company's health-care plan is both admirable and cost-effective, saving money on employee turnover. schultz, who bought the company for under $4 million, should have more specific points to convey about how he made starbucks worth over $270 million in a half a decade. and much of the starbucks story is overly familiar, while elsewhere, the narrative would be better served if the events were discussed chronologically: it's jarring to jump from the 1996 success of frappuccinos and ice cream to the devastating brazilian frost of 1994. though this is unsatisfying as a skim-milk latte in places, schultz is less a braggart and more a true believer than many ceos, and (with business week staffer yang) he provides a pleasing read. copyright �1997, kirkus associates, lp.

synopsis:
in ten years, starbucks has grown from eleven stores in seattle to a company with more than 1,000 outlets nationwide. pour your heart out tells the story of how this extraordinary company combined coffee, commerce, and community into a revolutionary new force in business. for entrepreneurs, marketers, managers, and starbucks' loyal customers, this book offers the definitive chronicle of this innovative business.

the success of starbucks coffee company is one of the most remarkable business stories in decades. here, howard schultz, the ceo of starbucks, shares the passion, values, and inspiration that drive the success of this fascinating company. schultz gives credit for the growth of starbucks to a foundation of value seldom found in corporate america--values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth.

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